Geoff Keighley Wants E3 to Evolve

Geoff Keighley wants E3 to evolve and adapt to changing industry trends, and that's part of the reason he "broke up" with the show earlier this year. Ryan McCaffrey sat down with Keighley to discuss a wide range of topics in the latest episode of IGN Unfiltered, including his friendship with Hideo Kojima, Keighley's storied history with awards shows, the Xbox Series X and PS5, what the 2020 Game Awards will be like, and much, much more. When asked if he wanted E3 to come back following the cancellation of the 2020 event, Keighley said, "I love E3. I've been to every E3 and it really broke my heart when I decided not to do it this year, before it got canceled. My whole thing with E3 is that it really needs to evolve as a concept. [ignvideo url="https://www.ign.com/videos/2020/08/25/geoff-keighley-talks-game-awards-hideo-kojima-xbox-vs-ps5-and-more-ign-unfiltered-53"] "You'll find no bigger fan of what E3 represents than me, and part of the reason I kind of broke up with what E3 was going to do this year is I did not believe that it was going to represent the industry in the right way, and in the... progressive way that it needed to be. That was hard for me, but I kind of had to take a stand for that. "E3 really matters to me. I'm hopeful that E3 finds a way to evolve and... I haven't really talked a lot about this, but I put a lot of ideas in front of the ESA, [the Entertainment Software Association, which owns and operates E3] on how I wanted to see E3 evolve, and a lot of [my ideas were] very digital-focused and global-focused. It just didn't seem like they were ready to take that leap, and I understand, because it's a legacy business of a trade show that has to evolve into something new." Keighley said some have asked whether he left E3 to do Summer Game Fest, but he said it came about as "a response to not having an E3." Keighley continued, "I left E3 thinking that E3 was going to go on, and I just wasn't going to be part of it, and as the cards fell I ended up doing the Summer Game Fest thing so we had something." For more interviews with the best, brightest, most fascinating minds in the games industry, check out be sure to check out every episode of IGN Unfiltered, which includes talks with industry leaders like 343's Bonnie Ross, Valve's Robin Walker & Chris Remo, id's Marty Stratton & Hugo Martin, and many, many more.

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Brian Barnett writes wiki guides, deals posts, features, and much more for IGN. You can get your fix of Brian's antics on Twitter and Instagram (@Ribnax).

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