Xbox One sales have increased by almost 1000 percent in the UK since Microsoft released the new 500GB and 1TB Xbox One S models.
According to MCV, Microsoft's share of the hardware market for the week ending September 24 has jumped to 71 percent - a year-on-year increase of 76 percent, and a week-on-week rise of a significant 989 percent.
While Sony's new PlayStation 4 Slim is also now available, sales were down 66 percent year-on-year, with the PlayStation 4 taking just 19 percent of hardware sales last week - despite a week-on-week lift of 22 percent.
According to the report, a comparison of both the Xbox One S and PlayStation 4 Slim launch weeks puts Microsoft's sales ahead by 361 percent.
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