Microsoft's Original Goal Was to Sell 200 Million Xbox Ones

Microsoft’s Phil Spencer says the company originally planned to sell through 200 million units.

In an interview with Stevivor, Spencer explained the original plan, and how that plan has altered since its inception.

“The goal that the team had was to figure out how could we sell 200 million game consoles,” says Spencer. “We’ve never seen a console sell that many units. The biggest individual console, the PS2, did 120 million or something like that.”

Spencer goes on to explain how the original idea of an all-in-one media system has been scaled back in some respects to refocus on being a gaming console first.

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