No Man's Sky Marketing Being Investigated By UK Advertising Authority

The UK's Advertising Standards Authority has begun an investigation into whether marketing for No Man's Sky has misled consumers.

Confirming the news to Eurogamer, the watchdog said it had received "several complaints", centering on the game's Steam listing and its use of screenshots that complainants say misrepresent the final game.

Both screenshots and videos allegedly show creature and ship behaviour, user interfaces, structures, combat and more that does not appear in the game being sold. A Reddit thread has listed the full details of one complaint.

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