How Is GameStop's Publishing Division Doing?

GameStop entered the world of game publishing in 2016 with its new division GameTrust, and the company's first title, Song of the Deep, was a success, according to one of GameTrust's executives.

"The game broke all levels that we had put in front of it for both retail and digital," Mark Stanley, vice president of internal development and diversification at GameStop, said while speaking to IGN at DICE 2017. "So, thankfully, Song of the Deep is still doing well. We're hoping to work again with Insomniac soon with another project."

Song of the Deep was developed by Insomniac Games that released in 2016 both digitally and in physical form exclusively at GameStop. In addition to publishing the game itself, GameTrust took a wider approach, publishing a tie-in book and other collectibles alongside Song of the Deep. Stanley acknowledged that people stepping into a GameStop may not initially know what these collectibles relate to, but their existence alongside the game allows those who do buy it to deepen their connection to this new franchise.

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