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Monday, 31 October 2016

Why the Switch Is Nintendo’s Make-or-Break Console

As a lifelong Nintendo fan – heck, Nintendo games are the reason I started gaming in the first place – I desperately wanted to be excited about the Nintendo Switch. After being thoroughly unfazed by the Wii U, I was delighted by the Switch’s impressive debut video, which showcased AAA-level software and a clear message about what the new machine is capable of. I’ll be preordering, and I hope it succeeds. That being said, I believe the Switch is the make-or-break console for Nintendo as a hardware manufacturer.

In golf terms, Nintendo is out of mulligans.

The historic game company has always marched to the beat of its own drum, and that iconoclastic attitude has long served it well, from the DS and 3DS to the Wii. And while Nintendo continues to sit on a Scrooge McDuck-like silo filled with metaphorical gold, the pile isn’t quite as high as it once was. The Wii fell off a cliff after its incredible run out of the gate. In recent years, the Wii U has struggled in all respects, and the company is no longer immune to market forces.

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