Bethesda Made Brink Free-to-Play Because “Why Not?”

Earlier this week the 2011 competitive FPS Brink unexpectedly became free-to-play, announced only through a brief news post on Steam.

At QuakeCon this weekend, I spoke with Bethesda’s VP of Marketing and PR Pete Hines and asked him what fueled the abrupt decision. It turns out the reason is pretty simple: “Why not?”

“Todd Vaughn our VP of Development and I had talked about it and sort of kicked around this idea,” Hines told me. “Last year I think we had reduced it to like 99 cents

, and we were like ‘why don’t we just make it free? Like, why not?’”

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