Why Microsoft Moved Its E3 Conference

Microsoft recently announced that this year's E3 Xbox briefing is moving to a new day and time, and Head of Xbox Phil Spencer has come forward to explain why.

In prior years, Microsoft held its conference on Monday morning, but this year's Xbox briefing will take place a day earlier, on Sunday, June 11 at 2 p.m. PT/5 p.m. ET. On the latest episode of IGN's Xbox show Unlocked, Spencer said there were several reasons for the move, noting it allows them to kick off E3 like they used to, before Bethesda began holding a conference of its own on Sunday night.

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