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Wednesday, 26 April 2017

Why Pixar Revealed Cars 3 With Lightning McQueen's Crash

Cars 3 made its first splash with an unexpectedly dark teaser trailer. The franchise’s hero, Lightning McQueen, suffers a seemingly fatal crash, toppling end over end across the race track, battered and broken.

It’s a surprisingly grim way to reveal the next entry in a franchise beloved by a younger audiences and intended for families around the world. But that’s the impression the filmmakers of the third Cars film not only anticipated — it’s the one they were hoping audiences would be left with after the trailer.

"We had one thing we wanted to say," director Brian Fee said during a recent press event for Cars 3, which hits theaters on June 16. "We wanted to basically come right out of the gate and say this is probably not the Cars movie you're expecting, because the Cars movie we're making is probably not the Cars movie you're expecting.

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