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Super Mario Run is nearing 150 million downloads combined on iOS and Android, however it's not making as much money as Fire Emblem Heroes.
This news comes via the Wall Street Journal's technology reporter in Tokyo, Takashi Mochizuki, on Twitter:
Nintendo chief: # of Fire Emblem downloads less than 1/10 of Mario, but revenue is bigger than Mario.
— Takashi Mochizuki (@mochi_wsj) April 27, 2017
Super Mario Run is a free download, however it costs money if you want to progress past the first three levels and the boss. The level unlock for Mario is a one time payment of $10, whereas Fire Emblem Heroes has microtransactions. You can buy Orbs to unlock new heroes, with the most expensive pack costing $75.
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