Harmonix on Competing Against Activision and Guitar Hero

After creating the Guitar Hero franchise and subsequently leaving it behind when parting ways with Activision, Harmonix found itself in an "emotionally complicated" position when it launched Rock Band as a competitor.

On the latest episode of our monthly interview show IGN Unfiltered, we asked Harmonix co-founder Alex Rigopulos how he felt about the incredible success Activision enjoyed with Guitar Hero III: Legends of Rock in light of the fact that it was built off the foundation Harmonix worked so hard to establish before leaving the franchise.

"I wouldn't say we were angry about it," he replied. "It was emotionally complicated because we were attached to the Guitar Hero brand. We had poured our hearts and souls into crafting that brand identity and we loved it."

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