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Wednesday, 22 April 2015

GAME acquires minority share in augmented reality company

By contact@videogamer.com (David Scammell)

 news

‘Scan It’ creator Ads Reality agrees to 18 month exclusivity with retail partner.






As part of the agreement, Ads Reality has “agreed to an 18 month global exclusivity arrangement for all games products and, in the UK, all entertainment products”.


Financial terms of the agreement were not disclosed.


“Partnering with small but innovative companies and championing new technologies to give our customers the best possible omni-channel experience is core to our strategy,” said GAME Digital’s chief technology offers Andy Grainger. “Our partnership with Ads Reality to integrate pioneering AR technology into our App is a great example of how we are working…


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GAME acquires minority share in augmented reality company

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