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Captain James T. Kirk announces at the head of every episode of the original Star Trek that the Enterprise is on a five-year mission. After three years, however, the show was canceled. We did get an additional two years in 1973 with the airing of Star Trek: The Animated Series, but only the most hardcore of Trekkies consider that show to be fully canonical (even the franchise's handlers consider it to be “semi-canon”). It wasn't until the late 1970s, when Star Trek was being run in endless syndication, that the show really began to sink its hooks into the pop culture fabric. Fans began assembling in hotel ballrooms as early as January 1972 to celebrate Star Trek, a practice that was, essentially, the invention of pop-culture conventions as we know them.
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