What Star Wars and Marvel Could Learn From Star Trek

Star Trek: Discovery is back in action, its second season promising a serious jump in confidence and quality. But CBS did something interesting with the series in the months leading up to that premiere. Rather than going completely dark until its mid-January launch, the network launched Short Treks, a series of 15-minute one-off specials that would keep fans’ anticipation at bay as the new season approached. Those Short Treks are solid in and of themselves (read our reviews here), but they also present a strong model for other major franchises’ streaming programming. Disney, which has its own streaming service, Disney+, in the works, should take note…

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