How DC Is Beating Marvel at the Relaunch Game

With Marvel Comics announcing a “Fresh Start” to their comic book line this May, it will be the seventh time the publisher has done a relaunch in six years. DC Comics, on the other hand, has done three in about the same time. What’s with all the relaunches?!

The main reason that these relaunches happen, and will continue to happen for the foreseeable future whether you like it or not, is because they can always be depended on for a sales bump. Look at the sales charts over the past several years and you will see a spike whenever there was a relaunch. When comics relaunch and start over from Issue #1, it not only creates a fresh jumping on point for new and returning readers to buy but it entices collectors to purchase extra copies in hopes that the first issue of a new series will one day be worth something (even though that rarely happens these days). Plus, comic book retailers get discounts and incentives to purchase more of a new comic to sell in their stores, which lets the publisher report big sales numbers, even though they’re artificially inflated because they’re not representative of actual demand for the books.

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