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It hasn't even been a decade since Disney purchased Marvel Comics, and already it's safe to say that investment has paid off for the company. The Marvel Cinematic Universe is one of the biggest juggernauts in pop culture and has raked enough money to make even Scrooge McDuck do a double-take. But being under the Disney umbrella has benefited Marvel as well. For the past two years, Marvel has been publishing new Star Wars comics that have both expanded the new, Disney-approved Star Wars universe and helped Marvel weather the effects of declining superhero comic sales. Star Wars has quickly become a critical part of Marvel's publishing lineup. At this point, the only question is why Marvel isn't taking even greater advantage of their new Disney alliance. Why is Star Wars the only Disney property that Marvel is exploiting these days?
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